Tom Brady's Signature Experience

Autograph

Collectibles

Launch campaign

Fan engagement

Client

Autograph

Role

Social Strategy, Graphic Design, Content System, Email Assets, Photo Retouching, Event Designs, Event Photography, Partner Coordination, Copywriting

Platforms

OOH, Email, Instagram, Twitter, Discord

Year

2023

As co-founder of Autograph, Tom Brady believed in bringing fandom back to the most diehard fans. The Signature Experience was a culmination of everything we stood for — exclusive access, unreal rewards, and a chance to interact with a GOAT. Across eight months, that meant taking the drop from announcement to a sold-out on-sale in sixteen days, with 11.5M impressions in launch week alone and north of $600K in revenue.

The Guiding Idea

“

The greatest quarterback of all time should have a memorable final season. And while we can't control his on the field performance, off the field we will cement his legacy through storytelling, including from his inner circle and Tom himself. His biggest fans should feel an integral part of his final journey to retirement, and celebrate him every step in a way that feels as prestigious as the man himself.

The Work

Three watch parties, weekly broadcasts, exclusive interviews, film breakdowns, countless giveaways and fan-designed merch. And to top it off, a huge unofficial retirement party in Tampa with Tom and 700 of his closest fans. From email to out of home to social to content creation and everything in between, every week was a new opponent.

NEXT — 03

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