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SOCIAL MEDIA STRATEGIST · BRAND STORYTELLER
[email protected]
Life360
Member Stories
Family safety app
Back-to-school
Documentary-style
Life360 campaign
Client
Life360
Role
Director, Social Strategy, & Content Management
Timeline
2025
Deliverables
Hero films (:60, :30, :15), Organic social cutdowns, Member story interviews
Back-to-school season is the biggest time of year for Life360. We built a member-story format around real families and real scenarios and let the often overlooked moments of care carry the message. We captured parents, teenagers, and college students in various formats speaking to the Life360 features in a way that felt real and felt recognizable. The fourteen films we shot went on to pull 16M views, paid included.
The Guiding Idea
“
Every parent values their child's safety above almost anything else, and Life360 gives parents a little more peace of mind. In the mess of family life, members use Life360 for a variety of reasons & at all stages of life. Those members should see themselves in these stories.
The Work
Each family's story was shot documentary-style over a single day, then cut into a hero film plus a library of vertical social moments — no scripts, no actors.
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